Immortal Publications
Book Details Section
Impact of Service Quality Dimensions on Indian Banks
Specifications for this Book
| ISBN | 978-93-5445-066-2 |
|---|---|
| Year | 2021 published |
| Hardcover | 220 pages |
| Language | English |
About the Book
In India, the banking industry has entered several new activities in the areas of merchant banking, leasing housing finance, venture capital and financial services in general. The range of services provided by the banks stretches from rural finance at one end to international banking at the other. The banking scenario worldwide is now undergoing a rapid diversification and technological change and Indian banking is not an exception with the changing policy of the Government of India in the areas of industrial, trade and exchange rate policies. The functions of the bank have changed to cope with the changes. The Indian banking has seen momentous changes in the post-liberalization era. It has witnessed a remarkable shift in its operating environment during the last decade. Every aspect of the functioning of the Indian banking industry is undergoing dramatic changes. The market has changed drastically and has become largely customer centric.
Author / Editor
Dr VN Siva Kumar Challa
Dr VN Siva Kumar Challa, working as Associate Professor, Department of Management Studies, Ramachandra College of Engineering, Vatluru, West Godavari District, having 11 years of teaching experience, qualified APSLET. He completed Ph.D from Acharya Nagarjuna University under the stream of Marketing. He delivered guest lectures in various reputed institutions. He is serving as editorial board member and peer reviewer for various reputed international peer reviewed journals. He bagged best paper award in International Conference on Business and Economics (ICBE), Korea. He published more than 25 journals in various Scopus indexed, UGC and peer reviewed journals. He is acting as advisory board member for International Society for Academic Researchers, South Africa. He worked as Corporate trainer for BSNL Telecom Employees in the year 2013
Author / Editor
Dr B Vamsi Krishna
Dr. B Vamsi Krishna, working as Associate Professor, Department of Management Studies, Ramachandra College of Engineering, Vatluru, West Godavari District, having 16 years of teaching experience. He completed Ph. D from Acharya Nagarjuna University under the stream of Human Resource. He published more than 18 journals in various Scopus indexed, UGC and peer reviewed journals
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